If you've found your way to this blog, there is a high probability that you're a tech savvy individual who has made use of eCommerce services in your lifetime,and more so in the pandemic stricken past one and a half years. You might have used a variety of apps to get stuff right to your door-step (Clothes, shoes, grocery, food delivery etc) just by the use of one finger, while using the other 4 to hold your device. Or you might have used a laptop/desktop(about 50% of online traffic still comes from desktops) if you prefer a bigger screen experience. Fun fact- the first transaction of the internet was to arrange cannabis sale between students at Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology in 1972. What I want to focus on in this blog is retail eCommerce, and how analytics can help bring more value to the business.